Instagram Shopping options are available only for those who have an active business account on the Instagram platform.
It’s a customizable storefront that allows users to browse and shop directly on the business page.Īmong new options seller will be able to use are: Thanks to the new functionality, users will be able to access the payment process via product tag within the Instagram application.Īnother new thing within the app is a shop page, also accessible within the app. Instagram Checkout was introduced in 2019 and is available exclusively on the US market for selected megabrands such as Zara, Revolve, Nike, etc. With the latest update, the purchase can be finalized without leaving the app! It gave the user the ability to directly go to the shop website and finalize the transaction. Until now, Instagram Shopping was providing product tags added to the organic photo posted on the company’s feed that displayed the price and type of the product. This way Instagram can become the social platform and e-commerce service in one, all of it in the, let’s be honest, full of surprises 2020.
The company started working on functionalities that would enable users to conduct the whole purchasing process within the app. With the COVID-19 pandemic raging around the world and making online purchases even more popular, Instagram chose the perfect time to develop new features.
Instagram globally debuted with the first solutions to support shopping within the platform in 2018. And they’re not slowing down! Bringing shopping to social
Instagram checkout how to#
The company definitely knows how to follow market trends and perfectly fit into the increasing potential of social media as an e-commerce platform (according to Business Insider until 2024 about 8% of all online sales will be the one done via social media!). Instagram has been providing all kinds of businesses with different options to support online sales for a while now.
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